San Francisco Bay Area salsa and Latin jazz performers and audiences struggle to maintain culture, creativity and community in the face of powerful socioeconomic and demographic changes. This fascinating history of the Bay Area Latin music scene explores the post-WWII growth of California’s multi-ethnic music community, the 1950s Mambo craze, the 70s heyday of Salsa, and subsequent expansions of the art form. In today’s fast-changing environment, despite decreasing audiences and venues, Bay Area performers are transforming the future of the Afro-Latin music and dance through education and outreach.